Yaga
Resources · Yaga links
Founders · Yaga founders
4 MEMBERSBacked By · Yaga investors
Similar Companies · Yaga competitors
Sector & Tech · Yaga sectors
About Yaga
Yaga is a fast-growing online marketplace for secondhand fashion, empowering millions of people to buy and sell pre‑loved clothing safely and conveniently. Founded in Estonia in 2017 by Aune Aunapuu and Karl Erik Kotkas, Yaga has expanded into South Africa, Kenya, and other emerging markets, where it is redefining how fashion is consumed. Built on a secure escrow-based payment system and localized logistics, Yaga ensures trust between buyers and sellers while making sustainable fashion accessible to everyone. To date, sellers on Yaga have earn...
Headquarters
Cape Town, Western Cape 8001, ZA
Team Size
Employees
11-50
Social Presence
Active Channels
3/5
Moderate
Yaga: quick facts
- Where is Yaga based and when was it founded?
- Yaga is headquartered in Cape Town, South Africa and was founded in 2017.
- Who founded Yaga?
- Yaga was founded by Karl Erik Kotkas (CFO & Co-founder), Karl Erik Kotkas (CFO & Co-founder), Aune Aunapuu (Founder & CEO) and Aune Aunapuu (Founder & CEO). Yaga founders and team
- Who is the CEO of Yaga?
- Aune Aunapuu is Yaga's Founder & CEO.
- How much funding has Yaga raised?
- Yaga has raised $4.7M across 2 disclosed rounds. Its latest, a $4.7M Seed, was announced on Oct 21, 2025. Yaga funding rounds
- Who has invested in Yaga?
- Backers include Specialist VC, Trind Ventures, Startup Wise Guys, H&M Group and 6 others.
- What sector is Yaga in?
- Yaga operates in E-Commerce, Information Technology and Fashion.
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Profile updated Source: SLA Startup Index
