What industries are covered on StartupList Africa?

The page covers major sectors such as fintech, commerce, health, enterprise software, AI, climate, logistics, and other emerging technology categories.

How should investors use these sector pages?

Use sector pages to compare startup density, identify active categories, and prioritize verticals before drilling into startup and investor profile data.

Can operators use sector pages for market analysis?

Yes. Operators can use the sector map to benchmark competitive landscapes, evaluate adjacent categories, and spot partnership opportunities.

Home IndustriesLifestyle

Lifestyle Startups in Africa

Lifestyle is struggling due to competition, economic volatility, and lack of differentiation. Local leaders are skeptical of new entrants, seeing them as a threat to existing businesses. Justyol's aggressive strategy has disrupted the market, while Candor and Zawwali are seen as niche players. The overall sentiment is cautious, with businesses focusing on cost optimization and differentiation to survive in a challenging environment.

Tracked Companies

Total Sectors

Market Map

11 companies in this sector

Company	Tagline	Total Funding	Last Round	Team Size	Backers
Aqua Rwanda Rwanda	Aqua Rwanda is Rwandan cosmetics startup that produces perfumes and other toiletries.	-	- -	-	No Data
Nibble Africa South Africa	Nibble is an African creative agency and lifestyle brand in gaming & esports. More gaming.	-	Seed -	11-50	No Data
Poise Swimwear South Africa	Poise Swimwear is an online swimwear brand in South Africa	-	- -	-	No Data
Sigma Fit Egypt	Sigma Fit is a techwear company that creates revolutionary products to solve people’s daily challenges.	-	Seed -	2-10	No Data
Brown and Ayo South Africa	Brown and Ayo is a Cape Town-based black hair care and lifestyle brand	-	Seed -	2-10	No Data
Yaga South Africa	Yaga is a resale fashion marketplace enabling safe, sustainable secondhand clothing trade globally.	$5M	Seed -	11-50	No Data

Justyol Morocco	Justyol is an innovative cross-border marketplace/e-commerce startup	$1M	Angel -	11-50	No Data
Shop Zetu Kenya	Shop Zetu is South Africa's award winning fashion tech company powering online fashion retail in Africa.	$1M	Pre-seed -	11-50	No Data
Zawwali Algeria	Zawwali is one of the most favourable online shopping destinations, offering a broad assortment for fashion and shoes.	$100K	Funding Round -	1-10	No Data
Candor South Africa	Candor Lifestyle is an online lifestyle brand, introducing customers to the finest quality footwear.	$25K	Seed -	1–10	No Data
Supermama Egypt	SuperMama is an online female and family portal that provides information about pregnancy and parenting for mothers.	$17K	Venture -	11-50	No Data

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