Aune Aunapuu

Aune Aunapuu is a startup founder on a mission to revolutionize the fashion industry for a more sustainable future and to combat overconsumption. She envisions a world where people choose pre‑loved treasures over new items from mainstream stores. With a background in environmental management and international business management, and nearly a decade of experience as an environmental impact assessment expert, she went on to found Yaga—a marketplace dedicated to buying and selling secondhand fashion.