Tawi Fresh

Operating

B2B produce marketplace linking Kenyan smallholder farmers to hotels, schools and caterers, with embedded finance.

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About Tawi Fresh

Tawi Fresh runs a B2B agricultural marketplace in Kenya that connects smallholder farmers with commercial kitchens such as hotels, caterers, schools and hospitals. Alongside the produce marketplace, its Tawi Financial Partners arm offers embedded finance, and the company provides agronomic training and other services across the supply chain.

Tawi Fresh was launched in 2023 by founder and chief executive Cherotich Rutto and was incubated at SC Ventures, Standard Chartered's innovation unit. It was a finalist at the Africa Tech Summit Awards 2025.

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Frequently asked about Tawi Fresh

Where is Tawi Fresh based and when was it founded?
Tawi Fresh is headquartered in Kenya and was founded in 2023.
What sector is Tawi Fresh in?
Tawi Fresh operates in AgriTech, FoodTech and Marketplace.