Pinewood.AI
Cloud automotive intelligence and dealer management software
- Software
- South Africa
- Public equity placing, retail offer and direct subscription
- Founded 1981
- pinewood.ai ↗
- Last round
- Public equity placing, retail offer and direct subscription
- Rounds
- 1
- since 1981
About Pinewood.AI
Pinewood.AI provides cloud-based automotive retail software spanning sales, aftersales, accounting and customer relationship management. Originating in 1981, the business emerged as a standalone publicly listed technology company after the sale of Pendragon's dealer network. In 2025 it acquired Motify's Southern African dealer management system business, including customer agreements and the team serving more than 300 dealer partnerships across five countries. Its global headquarters is in the United Kingdom; it maintains direct operations in South Africa. On 9 October 2026 the scheme for its acquisition by U.K. Piston Bidco Limited, indirectly owned by entities administered by Ridgeview Partners, became effective and Pinewood.AI became a wholly-owned subsidiary.
Pinewood.AI funding1 round
The latest is a Public equity placing, retail offer and direct subscription announced 21 Feb 2025.
| Announced | Round | Lead · investors | Amount |
|---|---|---|---|
| 21 Feb 2025 | Pinewood.AI Public equity placing, retail offer and direct subscription21 Feb 2025 | Not disclosed | Not disclosed |
Pinewood.AI founders & team
- Bill BermanChief Executive Officer
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Frequently asked about Pinewood.AI
- Where is Pinewood.AI based and when was it founded?
- Pinewood.AI is headquartered in South Africa and was founded in 1981.
- Who is the CEO of Pinewood.AI?
- Bill Berman is Pinewood.AI's Chief Executive Officer.
- How much funding has Pinewood.AI raised?
- Pinewood.AI has raised 1 funding round; the amounts were not disclosed. Its latest, a Public equity placing, retail offer and direct subscription, was announced on 21 Feb 2025.
- What sector is Pinewood.AI in?
- Pinewood.AI operates in Software, Enterprise Software and SaaS.
