Chari.ma

Operating

Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.

Updated Source: SLA Startup IndexHow we verify →
Total raised
$20.7M
disclosed
Last round
Series A
Rounds
18
since 2020
Investors
26
on record
Employees
201-500

About Chari.ma

Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods. Chari.ma, a "one-stop shop" puts the power of e-commerce into retailers' hands Trade in Morocco tends to be fragmented and informal. In all of the kingdom's cities, there are nearly 200,000 small stores selling over 10 billion dirhams of goods every year. The mission of `` Shari.ma '' is to meet the needs of these merchants, by ensuring their regular supply of consumer products and providing financial services. With just a few clicks, the mobile application “Shari, Ma” enables stores of proximity to purchase products at unbeatable prices, while taking advantage of the free delivery service in less than 24 hours.

Chari.ma funding18 rounds

All 18 rounds →

Chari.ma has raised $20.7M across 18 disclosed rounds. The latest is a Series A announced 05 Nov 2025.

Capital growthrunning total of disclosed rounds
  1. $125KSeedSeed, $125K, $125K raised to date
  2. $5MSeedSeed, $5M, $5.1M raised to date
  3. $1MSeries ASeries A, $1M, $6.1M raised to date
  4. $1MVentureVenture, $1M, $7.1M raised to date
  5. $1.5MVentureVenture, $1.5M, $8.6M raised to date
  6. $50KGrantGrant, $50K, $8.7M raised to date
  7. $12MSeries ASeries A, $12M, $20.7M raised to date

SLA Funding Index · grey is capital raised before each round · 11 undisclosed rounds not drawn

Who has invested in Chari.ma

AnnouncedRoundLead · investorsAmount
05 Nov 2025Chari.ma Series ADisruptech VenturesNot disclosed
15 Oct 2025Chari.ma Series ASPE Capital +3$12M
19 Apr 2024Chari.ma VentureNot disclosedNot disclosed
14 Feb 2024Chari.ma Non-equity AssistanceVisa AcceleratorNot disclosed
16 Nov 2023Chari.ma VentureUM6P VenturesNot disclosed
18 Sep 2023Chari.ma GrantInvesting In Innovation Africa$50K
02 Jul 2023Chari.ma VentureVerod-Kepple Africa Ventures +2$1.5M
16 May 2023Chari.ma VenturePlug and PlayNot disclosed
07 Feb 2023Chari.ma VentureOrange Ventures$1M
02 Oct 2022Chari.ma Series AEndeavor Catalyst$1M
20 Jan 2022Chari.ma Convertible NoteKhwarizmi Ventures +2Not disclosed
06 Oct 2021Chari.ma SeedRocket Internet +12$5M
20 Sep 2021Chari.ma Series AReflect VenturesNot disclosed
23 Jul 2021Chari.ma Convertible NotePlug and PlayNot disclosed
07 Jul 2021Chari.ma SeedY Combinator$125K
16 Jun 2021Chari.ma SeedReflect VenturesNot disclosed
17 Dec 2020Chari.ma SeedOrange VenturesNot disclosed
17 Nov 2020Chari.ma Convertible NoteOrange Ventures Africa and Middle EastNot disclosed

Chari.ma founders & team

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Frequently asked about Chari.ma

Where is Chari.ma based and when was it founded?
Chari.ma is headquartered in Bouskoura, Morocco and was founded in 2020.
Who founded Chari.ma?
Chari.ma was founded by Sophia Alj (Co-Founder & COO).
How much funding has Chari.ma raised?
Chari.ma has raised $21M across 18 disclosed rounds. Its latest, a Series A, was announced on Nov 05, 2025.
Who has invested in Chari.ma?
Backers include Disruptech Ventures, SPE Capital, Orange Ventures, Verod-Kepple Africa Ventures and 22 others.
What sector is Chari.ma in?
Chari.ma operates in FMCG, E-Commerce and Retail.