WafR

About WafR

In Morocco, 90% of sales for mass distribution brands (FMCG) are made in grocery stores. In this channel, it is extremely complex to set up promotions in order to guide the choice of grocers so that they maximize the sales of a brand to the detriment of the competitor and the choice of customers so that they turn to that same brand. WafR solves this problem. Our app creates a mechanic to increase market share by paying grocers only after they maximize your brand's sales. For their part, customers have an immediate promotion at the time of purch...