WafR
OperatingWafR enable large retail brands (FMCG) to increase their market share in grocery stores
- Financial Services
- Casablanca, Morocco
- Seed
- Founded 2021
- wafr.co ↗
- Total raised
- $6.7M
- disclosed
- Last round
- $4M
- Seed
- Rounds
- 7
- since 2021
- Investors
- 8
- on record
- Employees
- 11-50
About WafR
In Morocco, 90% of sales for mass distribution brands (FMCG) are made in grocery stores. In this channel, it is extremely complex to set up promotions in order to guide the choice of grocers so that they maximize the sales of a brand to the detriment of the competitor and the choice of customers so that they turn to that same brand. WafR solves this problem. Our app creates a mechanic to increase market share by paying grocers only after they maximize your brand's sales. For their part, customers have an immediate promotion at the time of purchase to encourage them to choose your brand to the detriment of the competitor. Thus, you have a strong lever for grocers and customers to turn to your brands in tens of thousands of grocery stores.
WafR funding7 rounds
All 7 rounds →WafR has raised $6.7M across 7 disclosed rounds. The latest is a $4M Seed announced 20 Feb 2026, led by LoftyInc Capital.
- $372KPre-seedPre-seed, $372K, $372K raised to date
- $267KSeedSeed, $267K, $639K raised to date
- $455KSeedSeed, $455K, $1.1M raised to date
- $120KSeedSeed, $120K, $1.2M raised to date
- $1.5MSeedSeed, $1.5M, $2.7M raised to date
- $4MSeedSeed, $4M, $6.7M raised to date
SLA Funding Index · grey is capital raised before each round · 1 undisclosed round not drawn
Who has invested in WafR
| Announced | Round | Lead · investors | Amount |
|---|---|---|---|
| 20 Feb 2026 | WafR Seed | LoftyInc Capital +4 | $4M |
| 02 Feb 2025 | WafR Seed | Not disclosed | $1.5M |
| 21 Nov 2024 | WafR Non-equity Assistance | Not disclosed | Not disclosed |
| 08 Nov 2022 | WafR Seed | First circle capital | $120K |
| 06 Jun 2022 | WafR Seed | Welovebuzz +2 | $455K |
| 06 Apr 2022 | WafR Seed | UM6P Ventures +1 | $267K |
| 20 Feb 2022 | WafR Pre-seed | Plug and Play | $372K |
WafR founders & team
- Ismail BargachCo-Founder & CEO
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Frequently asked about WafR
- Where is WafR based and when was it founded?
- WafR is headquartered in Casablanca, Morocco and was founded in 2021.
- Who founded WafR?
- WafR was founded by Ismail Bargach (Co-Founder & CEO).
- Who is the CEO of WafR?
- Ismail Bargach is WafR's Co-Founder & CEO.
- How much funding has WafR raised?
- WafR has raised $6.7M across 7 disclosed rounds. Its latest, a $4M Seed, was announced on Feb 20, 2026.
- Who has invested in WafR?
- Backers include LoftyInc Capital, Attijariwafa Ventures, Al Mada Ventures, UM6P Ventures and 4 others.
- What sector is WafR in?
- WafR operates in Financial Services, Mobile Apps and FMCG.
