FMCG Startups in Africa

FMCG scene is heating up. Capiter's expansion in West Africa is grabbing attention, while Jabu's focus on rural distribution is proving effective. Chari.ma's digital-first approach is shaking things up. Local leaders buzz about the potential for e-commerce and last-mile logistics to transform distribution. The battle for market share is intensifying, with local companies gaining ground against multinationals.