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Social Commerce Startups in Africa

Social commerce in Africa has potential, but challenges persist. Players like Brimore and Rabawa face low consumer trust, logistical hurdles, and limited mobile payment penetration. Business leaders are cautious, seeing it as a niche market and waiting for infrastructure to improve.

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Market Map

2 companies in this sector

CompanyTaglineTotal FundingLast RoundTeam SizeBackersAction
Brimore
Brimore
Egypt

Brimore is a parallel distribution platform allowing local suppliers have nationwide coverage through a network of distributors.

$41M
Series A
-
11-50
No Data
Rabawa
Rabawa
Nigeria

Rabawa is a Nigerian social ecommerce startup that connects resellers and business owners to top manufacturers.

$163K
Seed
-
2-10
No Data