Ecommerce Startups in Africa

Ecommerce in Africa is a fast-growing but fragmented market. Local players like Jabu, Kapu, and Rabbit face challenges including poor infrastructure, high logistics costs, and low trust in online payments. Despite these challenges, there's strong potential for growth as internet and smartphone penetration increases. Business leaders are cautiously optimistic, but emphasize the need for investment in infrastructure and logistics to unlock the full potential of ecommerce in Africa.