Where in South Africa are Fitness startups based?

Cape Town (3), Sandton (1) and Soweto (1) have the most.

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Fitness startups in South Africa

StartupList Africa tracks 7 Fitness startups in South Africa. Cape Town has the most, with 3, followed by Sandton (1) and Soweto (1).

Updated 28 Oct 20267 companiesSource: SLA Startup IndexHow sectors are assigned →Full directory →

#	Startup	What they do	Last round	Raised	Team
1	WakaTimeSouth Africa	Smart alarm capsule and companion habit app that helps people stop snoozing and build morning routines.	-	Not disclosed	2–10
2	FitCardSouth Africa	Collectible fitness trading cards generated from athletes' Strava data, launching first in South Africa	-	Not disclosed
3	BellyClockSouth Africa	Free fasting app with personalised plans, timer, hydration reminders, journaling, Islamic fasting support and an AI coach.	-	Not disclosed
4	Khoi TechSouth Africa	Wearable-tech company pairing its Afriwatch smartwatch with AI analytics for health and sports monitoring	-	Not disclosed	2–10
5	MOVASouth Africa	One app and membership for dropping into Cape Town's top gyms and boutique studios.	-	Not disclosed	2–10
6	PlanoraSouth Africa	Scheduling software for South African swim schools, studios and clubs managing classes, attendance and catch-up lessons.	-	Not disclosed	2–10
7	LVLXSouth Africa	Fitness app with over 700 exercise videos, challenges, classes and nutrition, plus supplements and apparel.	-	Not disclosed	2–10

SLA Startup Index · as of 28 Oct 2026 · raised is disclosed funding

Showing 1–7 of 7

How many Fitness startups are there in South Africa?: StartupList Africa tracks 7 Fitness startups in South Africa.
Where in South Africa are Fitness startups based?: Cape Town (3), Sandton (1) and Soweto (1) have the most.

Cite this page

StartupList Africa, “Fitness startups in South Africa”, updated 28 Oct 2026.

startuplist.africa/countries/south-africa/industries/fitness