Yaada

Operating

USSD-based payment service for peer-to-peer transfers and bills, built for unbanked Nigerians.

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About Yaada

Yaada is a payments company based in Kaduna, Nigeria, operated by Yaada Technologies. Its service lets people send money to each other and pay bills using USSD codes on any mobile phone, without needing a bank account or smartphone.

The company targets unbanked and underserved users, particularly in rural areas where bank branches and infrastructure are sparse. It aims to lower the barriers created by complex processes and requirements in traditional financial services. Yaada offers demos to prospective partners, which suggests it also works with businesses and institutions to extend its USSD payment rails.

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Frequently asked about Yaada

Where is Yaada based and when was it founded?
Yaada is headquartered in Kaduna, Nigeria and was founded in 2023.
What sector is Yaada in?
Yaada operates in FinTech, Payments and Digital Inclusion.