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Traction

Operating

Traction Apps is a one stop platform for small businesses to accept payments, run their businesses and access capital for growth.

Updated Source: SLA Startup IndexHow we verify →
Total raised
$10M
disclosed
Last round
$6M
Seed
Rounds
3
since 2018
Investors
12
on record
Employees
51-200

About Traction

Traction Apps is a one stop platform for small businesses to accept payments, run their businesses and access capital for growth, We are building the operating system for SMEs in Africa!

Traction funding3 rounds

All 3 rounds →

Traction has raised $10M across 3 disclosed rounds. The latest is a $6M Seed announced 01 Aug 2023, led by Ventures Platform.

Capital growthrunning total of disclosed rounds
  1. $4MSeedSeed, $4M, $4M raised to date
  2. $6MSeedSeed, $6M, $10M raised to date

SLA Funding Index · grey is capital raised before each round · 1 undisclosed round not drawn

AnnouncedRoundLead · investorsAmount
01 Aug 2023Traction SeedVentures Platform +2$6M
28 Feb 2022Traction SeedSPG Holdings +9$4M
01 Aug 2021Traction Pre-seedVentures PlatformNot disclosed

Traction founders & team

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Frequently asked about Traction

Where is Traction based and when was it founded?
Traction is headquartered in Ikoyi, Nigeria and was founded in 2018.
Who founded Traction?
Traction was founded by Dolapo Adejuyigbe (Co-Founder) and Mayowa Alli (Co-Founder).
How much funding has Traction raised?
Traction has raised $10M across 3 disclosed rounds. Its latest, a $6M Seed, was announced on Aug 01, 2023.
Who has invested in Traction?
Backers include Ventures Platform, P1 Ventures, Multiply Partners, SPG Holdings and 8 others.
What sector is Traction in?
Traction operates in Information Technology & Services, SMEs and IT Services and IT Consulting.