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Simply

Operating

Simple, affordable life, disability and funeral cover bought fully online

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About Simply

Simply Financial Services (Pty) Ltd is a digital-first South African life insurance provider founded in 2015 in Cape Town. Its products (life, disability and funeral cover) are sold online and through employer and broker channels, and are underwritten by Hollard Life Assurance Company Limited, with Hollard as a minority strategic investor (per 2023 press). Founded by Anthony Miller and Simon Nicholson. Company-reported facts from the official website.

Simply founders & team

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Frequently asked about Simply

Where is Simply based and when was it founded?
Simply is headquartered in Cape Town, South Africa and was founded in 2015.
Who founded Simply?
Simply was founded by Anthony Miller (Co-Founder & CEO) and Simon Nicholson (Co-Founder).
Who is the CEO of Simply?
Anthony Miller is Simply's Co-Founder & CEO.
What sector is Simply in?
Simply operates in InsurTech and Insurance.