ShopEX

About ShopEX

We pioneer multi-channel retailing to make products available to order by phone and online. Our collection of sophisticated planning, measuring, and attribution methodologies uses SAP BI tools to properly assess the consumer's purchasing journey and effect of TV on sales. Our bespoke micro econometric algorithms transforms the way we monitor media efficiency. We have also developed a style of econometrics uniquely tailored to the analysis needed for media planning and buying decisions, enabling a granular, detailed approach to response analysis...