Selar

Operating

The best way to sell digital products online

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About Selar

Selar is a Lagos-based e-commerce platform that lets creators sell digital products such as ebooks, music, courses and training, along with services, to buyers across borders. Founded in 2016 by Douglas Kendyson, who had worked at Paystack, Selar has expanded to creators in several African markets. Techpoint Africa reported in January 2025 that Selar paid creators N9.8 billion in 2024.

Selar founders & team

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Frequently asked about Selar

Where is Selar based and when was it founded?
Selar is headquartered in Lagos, Nigeria and was founded in 2016.
Who founded Selar?
Selar was founded by Douglas Kendyson (Founder and CEO).
Who is the CEO of Selar?
Douglas Kendyson is Selar's Founder and CEO.
What sector is Selar in?
Selar operates in E-Commerce.