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Pioneer Foods

Operating

Pioneer Foods produces and distributes a range of branded food and beverage products.

Updated Source: SLA Startup IndexHow we verify →
Total raised
$5.7M
disclosed
Last round
$5.7M
Post-IPO Equity
Rounds
1
since 1997
Investors
3
on record
Employees
10001+

About Pioneer Foods

Originally established in 1997, Pioneer Foods is now one of the largest listed FMCG Companies in South Africa, producing and distributing a broad range of branded foods and beverages. In 2008 we were listed on the Johannesburg Stock Exchange (JSE). Mainly operating in SA, we provide wholesale, retail and informal trade customers with wholesome, high quality products. As well as export our goods to more than 60 countries around the globe. With our people-come-first approach to everything we do and commitment to excellence, our range of products has grown to include some of the most beloved brands, such as WEET-BIX, Liqui-Fruit, Ceres, SASKO, Safari, Spekko and White Star Super Maize Meal. Today, we have three main divisions: Essential Foods, home to our wheat and maize products, pasta, rice, beans and other dried vegetables, plus a large bakery. Groceries, where we produce breakfast cereals, rusks, cake mixes, baking aids, dried fruit products, nuts, sweet and savoury spreads, processed salads, long-life fruit juices, and more. And International, which is primarily structured around an export business model that is managed across two channels, Africa and Rest of the World. Our fruit business also operates from this division, and our Bokomo Foods UK business.

Pioneer Foods funding1 round

Pioneer Foods has raised $5.7M across 1 disclosed round. The latest is a $5.7M Post-IPO Equity announced 14 Dec 2011.

AnnouncedRoundLead · investorsAmount
14 Dec 2011Pioneer Foods Post-IPO EquityIdentity Capital Partners +2$5.7M

Pioneer Foods founders & team

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Frequently asked about Pioneer Foods

Where is Pioneer Foods based and when was it founded?
Pioneer Foods is headquartered in Bryanston, South Africa and was founded in 1997.
Who is the CEO of Pioneer Foods?
Phil Roux is Pioneer Foods' CEO.
How much funding has Pioneer Foods raised?
Pioneer Foods has raised $5.7M across 1 disclosed round. Its latest, a $5.7M Post-IPO Equity, was announced on Dec 14, 2011.
Who has invested in Pioneer Foods?
Backers include Identity Capital Partners, Sekunjalo Group and African Equity Empowerment Investments (AEEI).
What sector is Pioneer Foods in?
Pioneer Foods operates in Agriculture, Consumer Goods and Manufacturing.