Oye

Operating

Oye Kenya rewards boda riders with insurance, loans, and e-mobility through fuel purchases.

Updated Source: SLA Startup IndexHow we verify →
Last round
Seed
Rounds
3
since 2021
Investors
3
on record
Employees
11-50

About Oye

Oye Kenya is Africa’s first loyalty platform designed specifically for boda boda riders, transforming everyday fuel purchases into financial safety nets. Founded in 2021 and headquartered in Westlands, Nairobi, Oye empowers riders with personal accident insurance, fuel-now-pay-later loans, and access to electric mobility solutions.

Through its innovative Oye Loyalty program, riders earn insurance coverage by simply fueling up—unlocking 90-day accident protection for every 90 litres purchased. With over 30,000 drivers, 1.7M+ transactions, and 1.2M+ in loan disbursements, Oye is redefining financial inclusion and road safety across Kenya.

Oye’s mission is clear: protect, empower, and reward the backbone of African mobility.

Oye funding3 rounds

All 3 rounds →

The latest is a Seed announced 01 Oct 2025, led by Safaricom Spark Accelerator.

AnnouncedRoundLead · investorsAmount
01 Oct 2025Oye SeedSafaricom Spark AcceleratorNot disclosed
17 Jun 2025Oye SeedAkili Ventures +1Not disclosed
01 Oct 2021Oye SeedAkili VenturesNot disclosed

Oye founders & team

Full team →
  • Raise Africa

    Empowering African Startups, Elevating Growth. · Kenya

  • DigiTax

    DigiTax automates e-invoicing and tax compliance for African businesses across multiple countries. · Kenya

  • Shop Okoa

    Shop Okoa is on a mission is to bridge the $5.2 trillion credit gap faced by SMEs in developing countries, particularly in Africa. · Kenya

  • iPOS

    iPOS is a point-of-sale and management system that helps Agrodealers reduce losses, increase sales and streamline operations – keeping them in control. · Kenya

  • Hurupay

    Hurupay is a fintech platform offering stablecoin-backed virtual accounts for freelancers, remote workers, and individuals. · Kenya

  • agriBORA

    agriBORA is a Kenyan agri-fintech transforming agriculture by merging digital tools, financial access, and market connectivity. · Kenya

All 96 Financial Services startups in Kenya

Frequently asked about Oye

Where is Oye based and when was it founded?
Oye is headquartered in Nairobi, Kenya and was founded in 2021.
Who founded Oye?
Oye was founded by Kevin Mutiso (Co-Founder & CEO), Kevin Mutiso (Co-Founder & CEO), Jonathan Mathenge (Co-Founder & CFO), Jonathan Mathenge (Co-Founder & CFO) and 2 other founders.
Who is the CEO of Oye?
Kevin Mutiso is Oye's Co-Founder & CEO.
How much funding has Oye raised?
Oye has raised 3 funding rounds; the amounts were not disclosed. Its latest, a Seed, was announced on Oct 01, 2025.
Who has invested in Oye?
Backers include Safaricom Spark Accelerator, Akili Ventures and BetaLab (Kenya).
What sector is Oye in?
Oye operates in Financial Services, FinTech and Insurance.