MASS Analytics

Operating

Marketing mix modelling software and services that help brands understand conversion drivers and optimise marketing budgets.

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Employees
51-200

About MASS Analytics

MASS Analytics is a marketing analytics company with a Tunisian presence that uses marketing mix modelling to help clients understand their conversion drivers, optimise budgets and increase return on investment. Its MassTer platform includes PACE, an always-on product that refreshes models automatically, Studio for building models, Mind for recommendations and Flow for connecting marketing and sales data.

The company also offers Maia, a marketing mix modelling agent, and a cloud-native deployment on Snowflake. Alongside software, MASS Analytics sells business consulting. With 51 to 200 employees, it may be a more established firm than a typical startup.

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Frequently asked about MASS Analytics

Where is MASS Analytics based and when was it founded?
MASS Analytics is headquartered in Tunisia and was founded in 2015.
What sector is MASS Analytics in?
MASS Analytics operates in AdTech, SaaS and Business Intelligence.