M-Farm

About M-Farm

M-Farm connects smallholder African farmers with urban and export markets via SMS and a web-enabled marketplace. M-Farm negotiates with buyers to create demand and assures quality through its network of agents. This motivates smallholder farmers to move beyond subsistence and into cash crops that can feed Africa and the world. Out of 5 million households in Kenya, 4 million are smallholder farmers, representing 24 million people. They lack access to market urban or export markets and thus either are exploited by middlemen or have little motivat...