How much funding have Retail startups in Morocco raised?

Retail startups in Morocco have raised $23.3M across 21 disclosed rounds.

Who invests in Retail startups in Morocco?

Afri Mobility has backed 1 of them, followed by AirAngels (1) and Airbnb executives (1). 29 investors have backed Retail startups in Morocco in total.

Where in Morocco are Retail startups based?

Casablanca (6), Agadir (1) and Bouskoura (1) have the most.

Sector × countryUpdated daily

Retail startups in Morocco

StartupList Africa tracks 11 Retail startups in Morocco, which have raised $23.3M across 21 disclosed rounds. Casablanca has the most, with 6, followed by Agadir (1) and Bouskoura (1). 29 investors have backed them.

Companies: 11; in Morocco
Total raised: $23.3M; 21 rounds
Investors: 29; backed them

Updated 23 Oct 202611 companiesSource: SLA Startup IndexHow sectors are assigned →Full directory →

Retail startups in Morocco11

#	Startup	What they do	Last round	Raised	Team
1	Le BijoutierMorocco	Jewellery store management software for Moroccan jewellers, covering cash register, inventory, gold buyback and repairs.	-	Not disclosed	2–10
2	IbogaMorocco	Moroccan online marketplace for smartphones, electronics, small appliances and home essentials	-	Not disclosed	11–50
3	GoSwapMorocco	GoSwap revolutionizes mobility with fast battery swaps for e‑scooters.	Seed	Not disclosed	1–10
4	FELISMorocco	AI merchandising software for field retail execution in Morocco, tracking shelf share, facings and in-store compliance.	-	Not disclosed	2–10
5	AmevoMorocco	Cloud invoicing, stock and commercial management software for small and medium-sized businesses in Morocco.	-	Not disclosed	2–10
6	Blasti PlusMorocco	Platform connecting Moroccan municipalities and traders to book, pay for and manage stalls at weekly markets.	-	Not disclosed	2–10
7	DigiwearitMorocco	Virtual try-on technology that lets retail shoppers fit clothing, eyewear and makeup before buying.	-	Not disclosed	2–10
8	NELISMorocco	Moroccan cashback and loyalty app rewarding spending on health, beauty, wellness, dining and entertainment.	-	Not disclosed	2–10
9	Chari.maMorocco	Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.	Series A	$21M	201–500
10	WolizMorocco	Woliz digitizes Morocco’s neighborhood shops, empowering retailers with financial access and modern tools.	Pre-seed	$2M	51–200
11	LivremoiMorocco	Livremoi is an online book store platform.	Series A	$410K	11–50

SLA Startup Index · as of 23 Oct 2026 · raised is disclosed funding

Showing 1–11 of 11

Frequently asked about Retail in Morocco

How many Retail startups are there in Morocco?: StartupList Africa tracks 11 Retail startups in Morocco.
How much funding have Retail startups in Morocco raised?: Retail startups in Morocco have raised $23.3M across 21 disclosed rounds.
Who invests in Retail startups in Morocco?: Afri Mobility has backed 1 of them, followed by AirAngels (1) and Airbnb executives (1). 29 investors have backed Retail startups in Morocco in total.
Where in Morocco are Retail startups based?: Casablanca (6), Agadir (1) and Bouskoura (1) have the most.

Cite this page

StartupList Africa, “Retail startups in Morocco”, updated 23 Oct 2026.

startuplist.africa/countries/morocco/industries/retail