Digiwearit

Digiwearit is a Casablanca-based startup offering virtual fitting for retail in Morocco and across Africa. Its technology lets shoppers try on traditional clothing, eyewear and makeup in real time with a scan, and the company describes itself as the first in the region to bring real-time virtual fitting to these categories.

Digiwearit sells to retailers, positioning virtual try-on as a way to turn customer hesitation into purchase decisions while giving brands data to guide their own decisions. Its website lists services, pricing and testimonials and takes demo requests. The company is listed in the Start-up.ma directory.