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TRU

Operating

Flexible, interest-free installment payments and financing in Egypt

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About TRU

TRU (trufinance.app; formerly known as Shahry) is a Cairo-based fintech offering consumer installment plans through its app and merchant network, plus asset financing. Its site states it is supervised by Egypt's Financial Regulatory Authority. Founded in 2019 by Sherif ElRakabawy and Mohamed Ewis; a $650,000 pre-seed from the investment arm of Egbank was announced in May 2020.

TRU founders & team

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Frequently asked about TRU

Where is TRU based and when was it founded?
TRU is headquartered in Cairo, Egypt and was founded in 2019.
Who founded TRU?
Founders listed for TRU include Sherif ElRakabawy (Co-Founder) and Mohamed Ewis (Co-Founder).
What sector is TRU in?
TRU operates in FinTech and BNPL.