Sarafu

Operating

B2B e-commerce and payments platform connecting Tanzanian retailers with FMCG suppliers and embedded finance

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About Sarafu

Sarafu runs a business-to-business e-commerce and payments platform for retail trade in Tanzania. Shopkeepers order stock from distributors and consumer goods suppliers through its marketplace, while integrated commerce and payments engines handle transactions and financial services, and the company builds supply-chain data on fast-moving consumer goods for its partners.

Sarafu is based in Dar es Salaam and is led by group CEO and co-founder Firas Ahmad. It showcased its marketplace and financial products at GITEX Africa 2024 and was selected that year for the Visa Africa Fintech Accelerator.

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Frequently asked about Sarafu

Where is Sarafu based?
Sarafu is headquartered in Dar Es Salaam, Tanzania.
What sector is Sarafu in?
Sarafu operates in E-Commerce, FinTech and Marketplace.