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Maad

Operating

Maad is Francophone Africa's fastest growing B2B e-commerce player.

Updated Source: SLA Startup IndexHow we verify →
Total raised
$3.9M
disclosed
Last round
$900K
Debt Financing
Rounds
6
since 2020
Investors
8
on record
Employees
51-200

About Maad

Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products.

Our product offerings target : - Small Retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital - FMCG Brands: The most complete picture of a fragmented consumer market. With our software, Brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products

Maad funding6 rounds

All 6 rounds →

Maad has raised $3.9M across 6 disclosed rounds. The latest is a $2.3M Seed announced 13 May 2024, led by Ventures Platform.

Capital growthrunning total of disclosed rounds
  1. $530KPre-seedPre-seed, $530K, $530K raised to date
  2. $210KDebt FinancingDebt Financing, $210K, $740K raised to date
  3. $900KDebt FinancingDebt Financing, $900K, $1.6M raised to date
  4. $2.3MSeedSeed, $2.3M, $3.9M raised to date

SLA Funding Index · grey is capital raised before each round · 2 undisclosed rounds not drawn

AnnouncedRoundLead · investorsAmount
13 May 2024Maad SeedVentures Platform +6$2.3M
13 May 2024Maad Debt FinancingProparco$900K
01 Oct 2023Maad SeedVentures PlatformNot disclosed
24 Aug 2023Maad SeedNot disclosedNot disclosed
16 Jun 2023Maad Debt FinancingProparco$210K
04 Nov 2021Maad Pre-seedOui Capital +2$530K

Maad founders & team

Maad competitorssame sector · similar funding

  • Yoonema

    Yoonema is an e-commerce platform, a marketplace that provides a frictionless experience for buyers and sellers in West Africa. · Senegal

  • Afrikamart

    Afrikamart is Transforming Fresh Produce Supply Chain in West Africa. · Senegal

All 3 Marketplace startups in Senegal

Frequently asked about Maad

Where is Maad based and when was it founded?
Maad is headquartered in Dakar, Senegal and was founded in 2020.
Who founded Maad?
Maad was founded by Jessica Long (Co-Founder, President) and Jessica Long (Co-Founder, President).
How much funding has Maad raised?
Maad has raised $3.9M across 6 disclosed rounds. Its latest, a $2.3M Seed, was announced on May 13, 2024.
Who has invested in Maad?
Backers include Ventures Platform, Voltron Capital, Seedstars, Reflect Ventures and 4 others.
What sector is Maad in?
Maad operates in Marketplace, B2B and Francophone.