Referral Marketing Startups in Africa

Referral marketing is gaining traction in West Africa, driven by the trust and influence local business leaders place in their networks. Despite players like Kenzz, the space remains fragmented with numerous smaller players. The focus is shifting from referral fees to building referral ecosystems and leveraging technology for tracking and incentivizing referrals. Local business leaders are seeing it as a cost-effective way to tap into new audiences and build lasting relationships.