Consumer goods sector remains promising but highly competitive. Intense rivalry among local and multinational players. Local brands gaining ground due to familiarity and affordability. E-commerce penetration growing but logistics remain a challenge. Local sourcing and production initiatives gaining traction.
Tracked Companies
26
Total Sectors
--
Market Map
26 companies in this sector
Company
Tagline
Total Funding
Last Round
Team Size
Backers
Action
Lengo AI
Senegal
Lengo AI is a Senegalese AI-driven intelligence platform that offers a large database on consumer goods for companies in the FMCG sector.
-
Non-equity Assistance
-
11-50
No Data
Gedo Elba2al
Egypt
Gedo Elba2al is an Egyptian eCommerce store that delivers all consumer goods.
-
-
-
2-10
No Data
DohYangu
Kenya
DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made
-
Grant
-
51-200
No Data
Lace and Beyond
Egypt
Lace and Beyond is an Egyptian e-commerce startup primarily focused on selling feminine products.
-
-
-
2-10
No Data
Masry Market
Egypt
Masry Market is an Egyptian eCommerce store that retails housewares
-
-
-
2-10
No Data
Jumia
Nigeria
Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.
$805M
Corporate
-
1001-5000
No Data
Steinhoff International
South Africa
Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.
$654M
Post-IPO Equity
-
10001+
No Data
Promasidor
South Africa
Promasidor is the leading provider of high-quality food products across various regions in Africa
$532M
Secondary Market
-
1001-5000
No Data
TradeDepot
Nigeria
TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa.
$123M
Debt Financing
-
51-200
No Data
Copia Global
Kenya
Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.
$103M
Series C
-
251-500
No Data
Beloxxi
Nigeria
Beloxxi is a Nigerian distributer and importer of branded biscuits from an international source.
$80M
Private Equity
-
101-250
No Data
Dolidol
Morocco
Dolidol is one of the oldest mattress manufacturers in Morocco and a leading player in the industry.
$47M
Debt Financing
-
1001-5000
No Data
Kasha
Kenya
Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives
$28M
Venture
-
201-500
No Data
KAS Africa
South Africa
KAS Africa is a South African contract manufacturer of personal care and homecare products.
$10M
Private Equity
-
201-500
No Data
Jibu
Rwanda
Jibu is a Kigali-based startup that equips entrepreneurs to establish affordable access to basic necessities.
$8M
Series B
-
201-500
No Data
Pioneer Foods
South Africa
Pioneer Foods produces and distributes a range of branded food and beverage products.
$6M
Post-IPO Equity
-
10001+
No Data
ariika
Egypt
DTC furniture & homeware brand that partners with artisans globally to create unique, modern and simple products.
$5M
Series A
-
51-200
No Data
Rwanda Foam
Rwanda
Rwanda Foam is a manufacturing mattresses and other beddings.
$5M
Venture
-
11-50
No Data
Ngare Narok Meat Industries Limited
Kenya
Ngare Narok Meat Industries is a producer and supplier of prime meat cuts and a wide range of processed meat products.
$3M
Private Equity
-
2-10
No Data
European Foods Africa Ltd
Kenya
European Foods Africa is a local medium sized enterprise involved in the cold chain frozen foods distribution.
$2M
Debt Financing
-
-
No Data
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