I’m a proven designer, strategist and writer, guiding product design and innovation among Stakeholders and Users. I believe design is the people we design for and with. Human-centered design requires determining what are the true needs of the customer and then combining those with the evolving goals of the business. I thrive on defining a brand's character, translating insights into strategy, crafting product experience frameworks, re-imaging systems and streamlining processes. I’m a champion for close collaboration between design, business, and engineering. I get excited thinking about looking to improve not only product experiences but also the culture that builds them. Having worked as an advocate for the User, the customer experience and the practice of product design, I’m experienced working through the product development process end-to-end, with particular strengths in Product design and successful collaboration in dynamic and ambiguous environments connecting Stakeholder and Customers needs into the design journey.
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