Tomiwa Aladekomo

I lead the team at Big Cabal Media, which publishes the tech and youth publications, TechCabal and Zikoko. Big Cabal is building the next generation of African media brands and creating some of the most interesting and exciting original content from the continent. We work with brands through our Cabal Creative Studio, doing everything from brand design to video production. I believe in products that address real human needs, brands that stand for something, marketing that thrills and great ideas executed well. As a leader, my skills lie in convincing great people to deliver their best work as part of coordinated teams; taking complex products from idea stage through development and running an effective business development to ensure our greatest ideas become bankable. I've taken Big Cabal through a transformation that's made it one of the most exciting new media companies on the continent, delivering 400% YOY revenue growth and high-impact projects like Jollof Road and TechWomenLagos. An experienced media and marketing professional, I’ve worked for and with a range of businesses across sectors in both North America and Africa. My last job was with Ventra Media, where I worked in leadership of one of the most formidable digital media agencies in Nigeria, with a focus on digital publishing, product development, content production and monetisation. Specialties: Digital Strategy • Digital Marketing • Digital Publishing • Brand Strategy • Content Creation • Programmatic & Direct Sales •Product Development • Project Management • Consumer Insight • Experiential Marketing