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Tim Treagus is the co‑founder of Yazi, a Cape Town–based research technology startup pioneering WhatsApp‑native AI interviews for unmatched customer insights. With a background from the University of Cape Town, he has built Yazi into a category‑leading platform that enables organizations to collect qualitative data at scale, bridging accessibility gaps in emerging markets. Under his leadership, Yazi has grown to serve clients such as Old Mutual, Pick n Pay, Capitec, Discovery, and Ipsos, while generating a majority of revenue from international markets. Tim is recognized for his thought leadership in market research innovation and AI‑driven methodologies.
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