Sherif Nassar

Sherif Nassar is an Egyptian entrepreneur and e-commerce pioneer who founded Nefsak in 2008, one of Egypt's first bilingual multicategory online retailers. Prior to founding Nefsak, he served as General Manager at Lenovo Egypt and held executive positions at IBM Middle East and 3M. He built Nefsak into one of Egypt's largest e-commerce platforms, featuring over 25,000 products and attracting 600,000 monthly visitors by 2012. Nassar specialized in digital marketing, particularly leveraging Google AdWords to drive customer acquisition and analyze consumer behavior. He holds a degree from The American University in Cairo.