⌘K
I have been very fortunate to be part of an IP acquisition by Mailchimp in 2020 - one of my career highlights! Research has been an integral part of my life, particularly when it comes to crowdsourced innovation and feedback in the creative process. These days I am working as a digital marketing consultant - helping SME's grow with the limitations they face, whilst trying to change the face of gaming research on a global level. I have had the privilege to have worked with many awesome international, as well as "lekker local"- brands, being part of more than 200 research projects in a total of 48 countries on 6 continents. I am an independent SAMRA member and have co-presented an awesome paper on the future of AI and qualitative research named: "Man vs Machine: An African experiment ". I have been just as fortunate to be a finalist of the FNB Business Innovation Awards; represented Africa at the Startup World Cup in San Fransisco; and a career hightlight to be the winner of the IIeX Insights Innovation Awards in the Netherlands.
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