Entrepreneur and investment professional with extensive experience in consulting, technology, and automotive sectors. Founded Kifal Auto in 2019, Morocco's first used vehicle marketplace with integrated financing, successfully sold to Autochek Africa in 2022. Served as SVP Francophone Africa at Autochek (2022-2024), leading expansion in Senegal and Ivory Coast. Currently serves as Investment Director at Fonds Mohammed VI pour l'Investissement and President of ESSEC Alumni Morocco Chapter. Previous experience includes senior strategy consulting at BNP Paribas (2015-2018), consulting roles at IBM, NAOS Consulting, and internships at Oliver Wyman, Mutandis, and Altai Consulting. ESSEC Business School graduate (2009-2013) with expertise in strategic transformation, emerging markets, and digital innovation. Based in Casablanca, Morocco.
ESSEC Business School
2009-2013
Lycée Paul-Valéry
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