
Hello! I am the Co-founder & COO of ElCoach, a digital fitness product that targets the Middle East and provides guided physical exercising & nutrition regimes to users in a customized and intuitive fashion. Formerly, I worked as a product marketing manager at a rising gaming startup named El3ab in Cairo, Egypt that creates multiplayer cross-platform games in the MEA region. I've previously worked with 2 Google partner agencies one of which was based in England, UK, and also held digital marketing roles in various companies with job roles that focused on using digital advertising, social media, e-mail marketing, and mobile and web analytics for achieving growth objectives. I've thankfully freelanced with a number of prominent brands including but not limited to Wuzzuf, CooingEstate, and Bey2ollak with the goal of helping them drive business growth through digital advertising, mainly using Facebook and Adwords. My flair for marketing stems from a deep love for psychology, analytics, and writing. I always aim to keep an open, humble attitude towards the ever-changing digital landscape and practice disciplined work ethic towards the business I am committed to helping.
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