Mohamed Abdulaziz

Mohamed is the Co-Founder and Chief Executive Officer of Brimore, the new & "authentic" Go-to-Market Model that merges marketing, distribution, and sales in ONE transaction. Mohamed is passionate about finding a new and "authentic" way-to-market for local good quality products and services to penetrate the market on a nation-scale level. This passion started to grow when he joined one of Egypt's biggest distributors on business development role, that only dealt with huge local brands or big multinational (P&G, Maraai PepsiCo), yet didn't succeed or accept any medium manufacturer even produces high-quality products. His work as a consultant for several local and regional manufacturers and started asking the right questions on how to get the locally manufactured good brand into every home on different conditions for the multinational brands. In 2013, when he exposed to a conventional direct-selling company as a Managing Partner, it was like an eye opener on how to disrupt the traditional Go-to-Market not only in Egypt but also across all emerging and underdeveloped markets like Africa and East Asia Mohamed saw that the late 2016 is the right timing/window to start developing Brimore due to the devaluation impact in Egypt, and kicked-off the company in 2017 along with his co-founders' team. Mohamed now is leading Brimore with average 30% m-o-m growth rate, activating +12,000 individual distributors and listed +3,000 products and has raised rounds of funding of $4.3M to fuel its growth plans in Egypt.