Mahmoud Fathy

Mahmoud Fathy is the Chief Executive Officer and Co-Founder of ArabyAds, a leading ad-tech company he founded in 2013. A physics graduate from Benha University, Fathy transitioned his passion toward revolutionizing digital marketing in the MENA region. His vision centers on transforming the Arab world into a digital economy through performance advertising. He pioneered the concept of Performance Advertising for the region and regularly advocates for the power of data and technology in the advertising industry. Under his leadership, ArabyAds has become a major player in e-commerce marketing, raising over $36 million in funding and employing approximately 410 people. Previously, he co-founded the Arab Affiliate Summit (2014-2019), further establishing his influence in the regional digital marketing ecosystem.