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Kamal El Hardouzi is the Founder and CEO of Woliz, a Moroccan startup transforming the informal retail sector through digital innovation. With over 13 years of experience in entrepreneurship, business development, and commercial leadership, Kamal has built a career focused on empowering small merchants to adapt in a rapidly changing retail landscape. He is recognized for his strategic decision-making, problem-solving, and ability to forge impactful partnerships. Under his leadership, Woliz is pioneering digital infrastructure that bridges traditional commerce with modern financial services, driving inclusion and growth across Morocco’s economy
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