A globally-experienced, creative ‘C’ level Commercial Leader, with an exceptional 15+ track record of accomplishment advancing to Executive Committee level in integral commercial and marketing leadership roles for telecoms leader Vodafone, and latterly Mobily in the MENA region. Amalgamates leadership ability, influencing skills, consumer awareness and In-depth telecoms industry expertise to shape and deliver transformational change programs, business plans, consumer marketing strategies and proposals, which deliver market share growth, competitive advantage and profit uplift amidst aggressive competition.
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