Joanna Bichsel

Founder and CEO of Kasha, an ecommerce and consumer insights platform that is revolutionizing the way that women in East Africa buy their health and personal care products. Kasha started in 2016 and is now operating around the country in Rwanda and in Kenya. Kasha provides a confidential purchasing and discrete delivery experience and is built to be widely accessible, without requiring internet access or smartphone to browse through products, order, pay and get genuine quality products delivered. Kasha is a purpose-driven business focused on promoting women's empowerment for health and self-care while providing direct access to quality products and information. Kasha strives to one day serve millions of women around the world in emerging markets, serving as the go-to place for women's health and personal care products.