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Hilda Louca is the founder and CEO of MITCHA, a fashion-tech marketplace launched in 2016 to connect consumers with luxury and designer brands. Based in Cairo, Egypt, she has built MITCHA into a leading B2C platform that empowers regional designers while making global fashion accessible to individual shoppers. Recognized by Forbes Middle East among the 100 Most Powerful Businesswomen, Louca is also known for her role as a Shark on Shark Tank Egypt. With a background in sales and marketing, she champions innovation, creativity, and entrepreneurship, positioning herself as a prominent voice in Africa’s startup ecosystem.
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