Haddad Viljoen

Haddad Viljoen is an experienced creative producer, director, and marketer with over 20 years in South African television and music industries. Currently Managing Director of Sentient Creative SA since 2018, specializing in visual storytelling and documentary filmmaking. His notable work includes the Klubhuis documentary series exploring South African club rugby culture. Previously served as Chief Marketing Officer at NicheStreem (2015-2017), Creative Director at Matchbox Live, and Head of Marketing for M-Net's kykNET and MK89 music channels. His background spans festival programming at Aardklop, executive production at Orijin, and extensive work in Afrikaans media. Serves as judge on cultural festival panels including KKNK's Kannapaneel.