Edoka Idoko

Edoka Idoko is a business strategist and resilient entrepreneur, founder/CEO of Pryme Financial Ltd (formerly OjirehPrime Financial Services). Born April 28, 1985, in Kano State, Nigeria, he founded Ojireh.com in 2016 as a grocery e-commerce company. After experiencing homelessness in Lagos (2017-2018), he transitioned to fintech, launching the OjirehPrime Prepaid Card in 2018. He acquired Solid Alliance Microfinance Bank in 2020 and rebranded as Pryme Financial, relocating headquarters to Newport, Wales in 2023. Member of the Chartered Institute of Bankers Nigeria, World Economic Forum, and mentor with Tony Elumelu Foundation and International Trade Council.