Claire (Le Maréchal) Ben Chaabane

Claire Le Maréchal (Ben Chaabane) is the Co-Founder and Artistic Director of LYOUM, a quality prêt-à-porter fashion brand developed between Paris and Tunisia with Mediterranean influences, which she founded in 2011 with her husband Sofiane Ben Chaabane. A graduate of ESCP Business School (2005) with a Master in Marketing, she built her expertise through roles at Procter & Gamble as Product Manager (2005-2009) and LA HALLE as Chef de Groupe Marketing (2009-2011). She is part of a French-Tunisian couple and has successfully expanded LYOUM with flagship stores in Tunisia and international pop-up stores in London, Paris, and Hammamet.