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Cheridan is a strategic marketing executive with over 20 years’ experience working with organisations to create, develop and execute marketing strategies. She has partnered with companies in the following industries: Online Security, Software Solutions, FinTech, EdTech, Real Estate, Retail, Pharmaceutical and select NPOs. In 2000, Cheridan joined one of the first digital companies in South Africa which marketed products to the United States and Europe. Following this, she was honoured to head up Global Marketing for Thawte Technologies (Mark Shuttleworth’s legendary company) and along with her team, relaunched the brand to over 100 countries. Cheridan’s unique combination of skills includes global marketing team leadership, understanding of technology, brand positioning, innovative thinking, integrated communication strategies, and an analytical and results-driven mindset. This enables her to partner with incredible organisations to drive effective marketing strategies to fully support them in achieving their business goals. She is passionate about the future of South Africa as well as raising awareness for children with heart disease and their affected families.
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