Cathy Chepkemboi

Founder & CEO•TuShop
Nairobi, Kenya
Founder

Connect

Expertise

Social commerce
Technological innovation
Brand management
Marketing
Product development
Sales management
Retail logistics
FMCG industry expertise
Field distribution
Community buying models
Primary Sector
Communities
1Roles
0Investments
-Raised

Biography

Cathy Chepkemboi is the Founder and CEO of Tushop, a Kenyan social commerce platform that enables community group-buying of groceries at wholesale prices. She started her first business at age 13 selling chapatis. After graduating from the University of Pennsylvania in 2013 with a degree in International Relations, she joined Unilever where she worked for 3.5 years across Kenya and UK offices in brand management and sales roles. She then led Brand, Marketing and Product Development at Moko, a furniture startup, growing it from 4 to 700 mattresses/month and reaching $1M yearly revenue. She founded Tushop in 2021 to strengthen community welfare by providing more value with groceries, raising $3M in pre-seed funding in 2022.

Education

U

Bachelor's degree in International Relations

University of Pennsylvania

2013

Languages

No languages listed.

Awards

  • 🏆The Future is Female mentoring program by C. Moore Media International Public Relations (2021)
  • 🏆Google for Startups' Black Founders Fund in Africa - up to $150,000 in non-dilutive grants (June 2023)