Caroline van der Merwe

Co-founder & CCO•Smart wage
Western Cape, South Africa
Founder

Connect

Expertise

Product Development
HR Technology
Digital Inclusion
WhatsApp-based Solutions
Financial Wellness
Employee Benefits
Technology for Social Impact
Product Strategy
Startup Leadership
Primary Sector
Human Resources
3Roles
0Investments
-Raised

Biography

Caroline van der Merwe is Co-Founder and Chief Product Officer at Jem HR, a WhatsApp-based HR and employee benefits platform for deskless workers in South Africa. She co-founded the company (originally SmartWage) in 2020 with Simon Ellis, focusing on digital inclusion and financial wellness for frontline employees. Caroline holds a BA in Politics, Philosophy and Economics from Stellenbosch University, Honours in International Relations from UCT, an MBA from UCT Graduate School of Business, and a Master of Advanced Management from Yale School of Management. She is a member of the Harambeans H'23 class and passionate about using technology for social impact.

Education

S

BA in Politics, Philosophy and Economics

Stellenbosch University

U

Honours in International Relations

University of Cape Town

U

MBA

UCT Graduate School of Business

2018-2019

Y

Master of Advanced Management

Yale School of Management

2019-2020

Languages

EnglishAfrikaans

Awards

  • 🏆Harambeans H'23 (16th Class, 2023)