Aziz Daifi

Aziz Daifi is CEO and Co-Founder of Leya Labs, a B2B fintech company solving liquidity challenges for mobile money agents in Africa. With over a decade of experience in digital strategy and entrepreneurship, he previously served as Head of Digital Strategy at Société Générale (2016-2019), where he led international digital banking initiatives. His earlier roles at Société Générale included Head of Digital Projects Department (2012-2016) and Responsable Service Internet (2008-2012). He also worked at Cabestan as Responsable Pôle Production/Chef de Projets e-Marketing (2004-2008) and WIS as Ingénieur e-Marketing (2002-2004). Aziz is a certified professional coach, Shiatsu specialist, and Krav Maga instructor and club president. He holds an MBA in e-Business (Mention Bien) and participated in HEC Paris Challenge+ Afrique program, winning the Best Business Plan Award in 2024.