
Product strategist and UX expert with over 20 years of experience (since 1999). Founded Simpleia UX Consultancy in 2012, serving clients like Qatar Foundation, Raya/Aman, Johnson & Johnson, and GeoPhy (acquired for $290M). Co-founded Hive ride-hailing platform for kids in 2018, raising $400,000 in pre-seed funding and achieving 20,000+ trips. Currently Product Design Lead at Scale AI and Toptal (2020-present), earning $750,000+ across 12 projects. Former Head of Products at NOOR Tech Malaysia and UX Director at Nimble UK. Speaker at Riseup, IxDA, Google Day (GDG), IrisX, MaGIC Malaysia. Mentor with GESR, FALAK, TIEC, SBC Malaysia, and Designlab (20+ international students).
New Cairo Academy
2004-2008