Abdelaati Ballouk

Abdelaati Ballouk is the Co-Founder and Chief Executive Officer of Geniepot, a Moroccan startup revolutionizing influencer marketing and the creator economy. With prior experience running a successful U.S.-based marketing agency that amplified artists’ reach through TikTok, Instagram, and YouTube, he brings deep expertise in digital marketing and creator collaborations. At Geniepot, Abdelaati leads the mission to make influencer marketing fair, simple, and accessible for both brands and creators, enabling campaigns to launch in minutes while empowering creators to earn from authentic content. Passionate about innovation and community impact, he is building a platform that bridges the gap between brands and digital talent, driving measurable results through authenticity and creativity.