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The page covers major sectors such as fintech, commerce, health, enterprise software, AI, climate, logistics, and other emerging technology categories.

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Use sector pages to compare startup density, identify active categories, and prioritize verticals before drilling into startup and investor profile data.

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Home IndustriesGrocery

Grocery Startups in Africa

Grocery market highly competitive, with established players like Food Lover's Market dominating. Local players like Twiga Foods face challenges scaling due to logistical hurdles and consumer preferences for familiar brands. E-grocery adoption remains low despite efforts by Konga and Jumia due to infrastructure limitations and cultural factors.

Tracked Companies

Total Sectors

Market Map

10 companies in this sector

Company	Tagline	Total Funding	Last Round	Team Size	Backers
FreshSource Global Egypt	FreshSource is an Egyptian AgTech which uses technology to efficiently manage fresh produce supply operations from farms to local vendors.	-	Seed -	11-50	No Data
Mowarrid Egypt	Mowarrid is an Egyptian startup focused on the B2B food and grocery markets.	-	Seed -	11-50	No Data
Twiga Foods Kenya	Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.	$146M	Series C -	51-200	No Data
Konga Nigeria	Konga Online Shopping is a Nigerian online shopping website selling books, home appliances, mobile phones, groceries, and others.	$80M	Series C -	1001-5000	No Data
Food Lover's Market South Africa	A South Africa-based independent food retail group	$54M	Venture -	251-500	No Data
Appetito Egypt	Appetito is a Cairo-based grocery delivery startup	$2M	Seed -	11-50	No Data

Tawfeer Market Egypt	Tawfeer Market is an Egyptian startup that provides delivery service	$2M	Seed -	11-50	No Data
Zulzi South Africa	Zulzi provides a same-day grocery delivery and pickup service, bringing fresh groceries and everyday essentials.	$2M	Corporate -	501-1000	No Data
Market+ Morocco	Market+ is an online grocery store platform.	$480K	Series A -	-	No Data
Trolley App Egypt	Trolley App is a startup company that sells and delivers groceries all over Cairo and Giza through its web and mobile-based platform	$200K	Seed -	11-50	No Data

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